Design at FLATCAP is unique, original and sympathetic to the brand. Whatever your campaign, however big or small, FLATCAP will treat every design brief with professionalism and energy. Always looking for that fresh idea, with cutting-edge sparkle and style.

FLATCAP can offer complete design solutions or simply tweak and enhance your existing ideas. We can also manage all of your print requirements to ensure you achieve the best results for your business to keep the consistent standards which your customers will appreciate.

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It is not everyday you get a call to ask if you would be interested in pitching for rebranding a true giant of a venue in the heart of Piccadilly, central London.

Formerly know as the Atlantic Bar & Grill, the new owners were sympathetic to the heritage that comes with such a magnificent venue. The name and styling of Astor Bar & Grill was developed to play to the strengths of it art deco roots.

Serving as a night club, restaurant and late bar Astor required brand collateral to serve all of these areas as well as a brand design which would span all of these markets. Surfice to say our pitch blew them away and we got the account.

Client requirements:

• Full brand identity including logo development
• Design and print of brand collateral
  • Dining menu
  • Cocktail menu
  • Wine list
  • Business cards and stationary
  • Promotional material
  • Corporate function menu
• Signage

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Jeff Baker's first words when we first sat down with him was "I do my job ~ I will leave you to do yours". It was not so much a leap of faith given he knew the way Room Restaurants was developing as a strong brand, but what a complement to put the full brand development of his first solo venture completely in our hands.

Jeff and the team had strong ideas as to what kind of experience they wanted to create for their customers, with Jeff turning his back on 10 solid years of running a Michelin Star restaurant at Poole Court in Leeds. With a month of development work and very tight deadlines the J Baker's Bistro Moderne brand was born, rich gold set on warm browns and old school chestnut leather. The logo has a real off-the-wall creative style to it, which fits well with Jeff's style of cooking and his flair for turning great produce into great food.

Client requirements:

• Full brand identity including logo development
• Design and print of brand collateral
  • A la carte menu and templates
  • Grazing menu and templates
  • Business cards and stationary
  • Promotional material
  • Signage
  • Promotional posters

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